Life at Weel: Will’s Journey from Maidenhead to Sydney

We’re growing fast and always on the lookout for top talent. To give you an inside look at life at Weel and our hiring process, we sat down with our newest recruit, Will  — a Sales Account Executive — to hear about his experience firsthand.

A big move & a new chapter

In early 2024, Will made a bold decision: he left his small hometown of Maidenhead, England, to chase a lifelong dream — relocating to Australia.

He spent his first few months exploring, travelling through Melbourne, and road-tripping in a campervan from Cairns to Sydney. Then, in November, he started an exciting new chapter in our sales team, diving headfirst into the world of accounting technology.

With three years of experience selling SEO software in London but no prior fintech background, Will wasn’t sure what to expect. But one thing about Weel immediately stood out to him:

“The speed of the hiring process. So many companies take weeks—sometimes months—to get back to you after you apply. With Weel, I applied, and within days, the Talent team reached out to schedule an initial chat. Now that I’m in the role, I’ve realised that Weel’s speed is just part of how we operate.”

And interviewing while travelling? No problem.

“Since I was taking interviews on the road (literally), I was nervous it would be an issue. Luckily, it wasn’t. I had the flexibility I needed. From skydiving in the morning to interviews in the afternoon, it was a very different vibe from interviewing in London. Travelling didn’t mean I wasn’t serious about landing a role, and Weel could see that. It was a great sign of the kind of company I could potentially be joining.”

What to expect from the hiring process

Our interview process is consistent, ensuring candidates know what to expect at every stage:

1. Talent team chat – A conversation about the role, company, salary, work arrangements, and location—no surprises later down the line.
2. Hiring manager meeting – A deeper dive into your experience and approach to sales.
3. Presentation stage – A chance to showcase your skills, usually through a sales pitch or a similar exercise.
4. Values interview – A conversation about teamwork, adaptability, and working in a fast-moving company.

“Every stage felt like a two-way discussion, not an interrogation.”

Onboarding: the Weel way

From day one, we set you up for success. At Weel, onboarding isn’t just about learning the product — it’s about understanding the industry, competitors, and what makes customers tick.

You’ll be paired with the head of your department — leaders with proven experience in their fields and a strong track record of mentoring high-performing professionals. In Will’s case, that was Cale Bulgin, our Director of Sales, who started as an AE himself and truly understands the challenges of the role. With extensive experience building top-performing teams, Cale provided hands-on guidance, helping Will refine his approach and master effective sales techniques, including Sandler methodology.

Our structured training includes:

• Daily coaching sessions
• Real sales scenarios
• Ongoing feedback and mentorship

“The first week was the perfect blend of learning, support, and getting to know the team. I felt a strong belief in me from day one — something that has really helped boost my confidence.”

And there’s no waiting around.

“I loved getting stuck into demos and meeting customers within the first few weeks. No wondering what to do, no waiting around — just trust, structure, and support. It’s been great collaborating with people who genuinely make time for you.”

Will’s highlights so far

When asked about his standout moments so far, Will shared two:

1. Representing Weel at a two-day conference on the Sunshine Coast – a huge opportunity to better understand his target market.
2. Smashing his first-month target – hitting 176% of his ramp target (an incredible achievement!).

“I’m so excited for what’s to come. There is so much opportunity and potential for growth at Weel — we’ve barely scratched the surface.”

Thinking about joining Weel?

Will’s advice for anyone considering applying:

• Be authentic
• Come prepared
• Don’t worry if you don’t have accounting knowledge!

“The company culture is a reflection of the interview process—what you see is what you get. No over-the-top pitching, no fluff, just a clear and honest picture of the role and what to expect. That honesty carries over into how we sell. We know what our product does well, and we don’t oversell it.”

We’re growing fast and always on the lookout for great people. Interested in joining? Check out our open roles — we’d love to meet you!